Give the setting a bit of game show pizzazz. Display a leaderboard with the names of the fastest competitors. This works especially well if your product users are motivated by ease and speed of use. Hosting a contest of skill, where attendees compete against the clock or each other, is a sure draw. Trade Show Booth Activity Idea #5: Time Trials Just be sure that attendees can figure out how to play in seconds, and your prizes don’t break any industry gift-receiving rules. As people get excited playing, their enthusiasm will attract even more attendees. Games can be old-school analog or digital interactive games. With the best trade show games, booth visitors learn about your products as they compete for prizes or top-dog status. Trade show attendees like to win prizes and attempt to score higher than their friends. Trade Show Booth Activity Idea #4: Trade Show Games ![]() Both AR and VR can help you tell stories and make benefits more explicit. Augmented reality overlays more visual information over the product or visual prompt they see before them. Virtual reality puts your booth visitors in virtual places in locations and at a scale they can’t in real life. Done well, they let attendees experience products in new, more memorable ways. These technologies add high-tech cool factor to exhibitors’ booths. Trade Show Booth Activity Idea #3: Augmented and Virtual Reality Or, just use the photo op as a way to stop attendees and start a conversation. Get your brand into the act with logoed backdrop screens and hashtags or oversized social media post frames. Entice attendees into your booth with fun wearable props, props they can hold, cool things or people they can pose with, or something that exemplifies the event location. Trade Show Booth Activity Idea #2: Photo OpĮven though almost everyone has a camera included with the smart phones in their pocket, they will still stop to get their photos taken at events. Got a small product? Consider amplifying the demo with a live video feed on large monitors. The best demos have movement, noise, and clearly prove your major advantages that matter to buyers. You can also let the attendees get their hands on your product and try it out themselves. So, have your booth staffers demonstrate your products all through the show. Here are 14 trade show booth activity ideas to help generate more booth traffic and engagement: Trade Show Booth Activity Idea #1: Demonstrate Your Productsīuyers come to trade shows to see in person the (mostly B2B) products they don’t feel comfortable buying online. Conversations that become leads and sales. You can pull people in, and get conversations started. You can make your booth a mecca of face-to-face engagement. With no activities to host, your booth staffers retreat inside themselves or their smartphones. With no activities in your trade show booth, attendees focus their attention instead where there is movement. And by nothing, I mean standing around in your booth doing nothing. But they can also be mind-numbingly dull, for both attendees and booth staffers. Best Budget-Friendly Trade Show Booth GamesĤ9.Trade shows are a powerful marketing medium for lead generation, brand awareness, and relationship building. Crystal Ball Challenge - Can you predict the future?Ģ3. Virtual Reality Home Run Derby CompetitionĢ2. ![]() Mini-American Ninja Warrior Obstacle Courseĩ. Very few people can see a booth full of visitors grinning like crazy over a game and not be drawn over to join in!Ģ. ![]() Trade show games are the ultimate way to influence your soon-to-be clients’ dopamine-driven first impression of you. Half the time, a business decision is made or broken on a hunch or a feeling. Stand out in attendees’ memory by bringing the fun! Gamifying your trade show exhibit will give visitors a feeling they can’t forget. It’s even proven that interactive trade show games help visitors retain information about your brand and service.Īt the end of the day, people always remember how they felt even more than they’ll remember what was said or done. Every extra second attendees linger is more time to deliver your message and capture their contact information. While many companies give away branded totes, t-shirts, and keychains at their booths, gamification is what draws crowds and gets them to hang around for longer. “81% of trade show attendees have the authority to make company purchasing decisions.” - Center for Exhibition Industry Research Games are one of the best ways to ensure your booth stands out from the competition, resulting in additional foot traffic, brand awareness, and leads. However, there’s plenty of room for fun and games. Ninety-two percent of attendees say the primary reason for attending trade shows is to check out the featured products.
0 Comments
Leave a Reply. |